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Approaching our second anniversary provides a welcome opportunity for reflection: celebrating our development, assessing our current status and planning for the future. This last point is, of course, inextricably linked to the very nature and core of our work. Little about the future is predictable and even less so in the world of finance. But through a continual motivation to improve in addition to effective implementation of new technologies, we feel we are striving ever closer to the accuracy our clients deserve.
The last year has seen our company achieve successes all around the world. Accolades such as ‘Best Arabic FX Provider’ have been gratefully accepted as recognition of our rapid progress. This prize was as a result of everything we are proud of at AFB FX – including our customer friendly, corporate thinking and highly comprehensive new website. When working in an online industry, a website must match up to the promises a company makes. We now have a website which truly represents the efficiency and professionalism of our day to day work.Yet we are not complacent; constant revisions, additions and modifications will be made, providing the most current and relevant information for our customers worldwide.
Of course, reaching customers worldwide is one of our primary goals. The past year has seen AFB FX truly break into the competitive and desirable Chinese market. Our focused efforts to expand international operations gained momentum when the company won the title ‘Fastest Growing Forex Broker in China.’ A further acknowledgement of the impact we have already achieved on a global scale.
We work in an online industry and if customers are the heart of what we do, technology is the backbone. As technology has a habit of changing and evolving on a regular basis, it is in our best interests to set trends as well as follow them. We remain proud of our 100% secure online trading facilities which allow our clients to operate with confidence and peace of mind. We continue to make the best use of available software, including the latest versions of MetaTrader. Allowing clients to manage their accounts and interests from anywhere in the world has been key in our ambition to reach all corners of the globe. For our customers, accessibility and flexibility are prized assets – yet they are always aware that help is available if needed. The fact that this support can be utilized almost any time, day or night, remains one of our top priorities.
AFB FX LTD is built on solid foundations: customer, knowledge and technology. We are energized by meeting the needs of our clients and in uncertain economic conditions, the fact we have managed to continue achieving growth and success is testament to our ethos and philosophy. By identifying and unlocking new technologies we are able to keep the customer at the forefront of our operations and that is where they will stay. Yes, we are still a relatively young company but I see this as only a good thing. We have the advantage of youth, allowing us to discover and evolve almost every day. We are not set in our ways, we accept new challenges and we pass our knowledge to our customers.Our goals remain ambitious. But in this fast-changing world, we remain dedicated to them. We are optimistic about the year ahead and we hope that you, with our support, feel the same way too.